In 2013, I co-founded Skillbridge, an online service dedicated to matching top-tier business freelancers with jobs. At Skillbridge, I worked day-to-day as the Head of Marketing and Communications. I created dozens of email marketing campaigns, advertisements, and sales materials to sell the ideas behind Skillbridge.
In 2013, I consulted for the marketing team at Shapeways.com. Shapeways is the world’s leading 3D printing marketplace, and you can 3D print whatever you want using 40 different materials.
I was tasked with creating the brand strategy and copy that would surround the launch of the luxury fashion e-commerce retailer Handvaerk.com. I was given creative control to shape the way that this site communicated its unique story to its ultra-high end customers.
I worked as the Resident Storyteller within the Brand Strategy team at Quirky.com. Quirky is an extremely fast-paced work environment, and as the only Resident Storyteller I developed and refined the Quirky brand narrative framework, headed social media efforts, and wrote and edited the Quirky blog, launched three new consumer products every week, curated/selected product names and taglines, planned, wrote, and executed copy for hundreds of product packages, dozens of retail displays, and product pitches, and created hype around weekly product evaluation panels by bringing in VIPs to serve as panelists.
I worked as the only in-house copywriter for Seamless.com, the world’s leading digital food ordering service, and created advertising campaigns and one-offs across many channels including email, direct mail, social media, radio, web video, direct response television, blogs, and more. I also worked on other creative marketing/branding projects (e.g. creating tone/voice/brand guidelines) with a top-notch creative director and a world-class design team. It was an awesome ride.